Don’t buy marketing technologies, build layers instead – Chief Marketing Technologist

The following is a guest post from Sam Melnick at Lattice Engines and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement marketing technology in context. …

Source: Don’t buy marketing technologies, build layers instead – Chief Marketing Technologist

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